UpSpring is a boutique management-consulting firm supporting the design, growth and measurement of values based, market leveraging, and sustainable ventures across New Mexico, throughout the U.S. and around the world.
We generate ideas, spark actions, identify capital, and measure results to grow enterprises.

Our Story

We serve the start-up and social enterprise community with effective and sustainable consulting services.

UpSpring, previously Social Enterprise Associates, was formed by a collaboration of consultants who recognized a need for market leveraging and values driven expertise to generate ‘triple bottom line’ returns enhancing people, profit, and place. This certified HubZone small business is New Mexico’s first ‘B Corporation’.

Today, UpSpring – a networked, virtual learning organization – brings a circle of colleagues, seasoned experts covering many sectors to work with young professionals constituting the next generation of leaders – to affordably solve your problems.

Our Values

Our mission is to ‘do well by doing good,’ leveraging the power of the marketplace for social, community, environmental and cultural benefit. Firm activities extend beyond the triple bottom line to the quadruple bottom line to advance people, profit, planet, and place.

We are a mission-driven business, whereby (from the B Corp Declaration of Interdependence): • We must be the change we seek in the world. • It is not enough to advise clients on social, environmental and economic responsibility. We practice what we preach.

We are a registered HubZone Small Business, certified as a socially responsible ‘B Corp’ since 2011, recognized as ‘Best for the World Small Businesses’ in 2019, 2018, 2017, 2015, 2014, and 2011, and a ‘Sustainable Business of the Year Honoree’ in 2012.

Our Team


Drew Tulchin, Founder, defines his career making new ideas reality. Drew brings more than 25 years of experience overcoming “The Doubting Thomases” to build lasting organizations and achieve successful results.

Drew’s professional experience spans the for-profit, non-profit, public & philanthropic sectors.

Drew recently finished three years with Meow Wolf, a B Corp start-up based in Santa Fe, NM that creates immersive arts experiences to wow, where his efforts led to raising more than $100 million in investment over three years, purchase of a new headquarters, and growth from 50 people to more than 400.

He has helped launch more than 15 start-ups with numerous legal structures. His work has generated more than $300 million for triple bottom line efforts. Consulting has taken him across New Mexico, the U.S., to Native American nations, and more than 40 countries.

He has contributed to 100 + socially entrepreneurial business plans. Prisma Microfinance’s co-written plan was a Global Social Venture Competition award winner, published, and used to raise $1.2 million in private equity capital.

He was Director of a U.S. microfinance organization, the CDFI called ECDC/Enterprise Development Group, serving immigrants and low-income people in Greater Washington, DC. He served as Program Officer for Grameen Foundation as its founding staff person of the Capital Markets Group.

Previous experience includes a Bluetooth wireless firm, socially responsible businesses, and an environmental NGO. He began his career in National Community Service, as a VISTA (US domestic equivalent of the Peace Corps) and an AmeriCorps Team Leader in Oakland, California.

Drew completed his MBA from the University of Washington in Seattle. He finished his BA, Cum Laude, in History and International Relations from Washington University in St. Louis. His studies included a year abroad at Sussex University, UK.

He also serves on the Board of WESST in New Mexico. He is a Lifetime Member of Net Impact. In his free time, Drew plays ultimate Frisbee anywhere he can, hikes to get lost, eats food he doesn’t recognize, and enjoys bad puns more than he should.

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Bryan Hill, Fellow, has extensive experience in financial consulting, data analysis, and research. He is passionate about impact investing and social entrepreneurship, and is excited to assist UpSpring’s clients to overcome challenges of all kinds.

Past projects include the quantitative analysis of grant request data for Enterprise Community Partners, the development of marketing materials for a South American impact venture capital fund, and the revision of Save the Children’s labor market assessment (LMA) guidebook.

Bryan obtained his bachelor’s degree in economics from the University of Maryland. He lives in San Diego and enjoys hiking, listening to good jazz, and playing slightly lesser jazz.


Julian Rochlitz, Fellow, started his work with UpSpring in 2012. He has contributed to a dozen local and international economic development engagements. His project work spans evaluation, financial statements, case studies, and industry analysis. Previous experience includes market research, the development of an evaluation tool and consulting.

Julian lives in Frankfurt, Germany, where he is an MA candidate in Economic Geography at Goethe University. He specializes in international development geographies and on the role of Information and Communication Technologies. Julian is a Max Weber Scholar, awarded to excellent students to support international and interdisciplinary exchange.

In his free time, he enjoys hiking, traveling the world and tasting new food. He volunteers for Hamromaya Nepal, a German non-profit supporting children in and around Kathmandu and helping families cope after the earthquake in April 2015.

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Adam Stepanovic, Fellow, has been affiliated with UpSpring since 2007. His professional background spans work in impact evaluation, strategic planning, donor stewardship, and organizational management. His current engagements include work with the Conrad N. Hilton Foundation, ARD, and Deaf/Blind International; programs with combined work reaching 250,000 individuals. He previously held a position designing and managing impact evaluation at Perkins School for the Blind, an organization reaching 50,000 blind children annually in 67 countries.

Adam is an MA candidate in Applied Economics at San Jose State University. He graduated from Colorado State University with a dual BA in Political Science and Economics, where he was a Monfort Scholar, awarded to excelling students who come from a ranching and agriculture background.

Adam is an award winning college ice hockey referee and avid ultra-marathoner, with numerous 100 mile run finishes, including the Leadville 100 ultra-marathon, the highest race in the U.S.

Circle of Advisors

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Ben Katz, Vice President & General Manager at Medical Technology Partners. He is experienced in leadership, sales, operations, and team building to meet key business results. BA, University of Maryland.
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Brian Poger, CEO, Benefitter, San Francisco, CA. Senior Educators, McKinsey and Company, Ell Lilly & Company MBA with distinction, Kellogg Northwestern University. BS Engineering magna cum laude Washington University.
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Diana Yousef-Martinek, CEO, Change: WATER, Cambridge, MA. Columbia University, Columbia Business School.
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Erica Mills, CEO, Claxon Marketing Seattle, WA Claxon, Mills Communications Group, NPower Seattle, Washington C.A.S.H. Business Accelerator. MPA, University of Washington.
Mark Fisher is the Principal at Park Five Capital, an advisory and investment fund that is based in Santa Fe, NM. Mark is an Engineer and Entrepreneur that has experience in building leaders, developing brands and scaling businesses. He helped lead James Hardie to become the premium exterior siding brand in the US and grew revenues from $30 Million to $1.6 Billion during his time there.
He has a BSME and MBA from The University of Southern California.
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Joe Tulchin, Regional Expert: Latin America, Geopolitical Information Services, Boston, MA. Former Director, Latin American Program, Woodrow Wilson International Center for Scholars, Woodrow Wilson International Center for Scholars, Center for International Programs, UNC, Yale University, PhD History, Harvard BA summa cum laude Amherst.

Strategic Partnerships

Baastel
baastel.com
Canadian-based international development consulting firm.

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Michael Blosser
www.artblosser.com
Web development, graphic design, and art, Denver, CO.

David Breecker Associates
www.breeckerassociates.com
Strategy, business formation, and renewable energy, Santa Fe, NM.

Capnexus
www.capnexus.org
Searchable online database matching money and partners to community development finance opportunities.

Claxon
claxonmarketing.com
Marketing, branding and training, Seattle, WA.

Mentor Capital Network

Mentor Capital Network
mentorcapitalnet.org
Supports social entrepreneurs who are building companies where mission drives margin.

Slow Money New Mexico
slowmoney.org
A network of people and organizations dedicated to growing the local economy, fostering the triple bottom line, and making local investments.

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Social Venture Technology (SVT) Group
www.svtgroup.net/advisory/overview
SVT Group excels in impact measurement tools and performance management services. We collaborate through projects in public health, microfinance and sustainable development.


Young Amercia Capital
Young America Capital, LLC is a FINRA/SEC licensed broker dealer based in the New York metro area serving the investment banking needs of early stage and middle market companies.